What should a business website include?
A useful checklist for planning a clear, trustworthy and effective business website.
A homepage with a clear message
Within the first screen, visitors should understand what the business does, who it serves and what they should do next. Use a specific headline, a short explanation and a visible contact button.
A services or products page
Describe each main service separately. Instead of broad promises, explain the problem it solves, how the work is delivered and what the customer receives.
About and trust-building information
Share real information about your team, experience, process and way of working. Publish only genuine reviews, certificates and client projects you have permission to show.
Contact details and frequently asked questions
Add a phone number, email address, enquiry form and a real address if customers visit your premises. An FAQ section can answer questions about pricing, timing, maintenance and the process.
Technical foundations
Your website should work on mobile devices, load reliably, use HTTPS and include meaningful titles, descriptions, internal links and accessible images.
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